MARCHE DU FILM 2022

The Marché du Film – Festival de Cannes is the film industry market at Festival de Cannes, representing the largest international gathering of film professionals.

Stage Five Films attended our first in-person, post-pandemic market and enjoyed a productive, integrated week of new connections, exciting developments, industry insights, and celebrations on La Croisette.

The ongoing digital revolution was at the forefront of discussions – from NFT applications in entertainment to the introduction of the metaverse as an integration of our digital and physical lives. Revolutionising how premium content is financed and distributed was at the top of the agenda.

• The first-ever NFTCannes Summit explored the growing intersections between media institutions and web3 technologies that use blockchain.
• TikTok became an official partner of the Cannes Film Festival and launched the TikTokShortFilmCompetition. 
•  In addition, Marché Du Film launched the first Cannes XR, a programme dedicated to immersive technologies and entertainment, which serves as a structuring point for the XR ecosystem on an international scale.

The South African film industry has had an official presence at the Cannes Film Festival since 1997. During this year’s market, South Africa and the French republic signed an updated audio-visual treaty that now accommodates features, short films, and serialised content for various platforms, including television and digital. The initiative aims to support the production of quality content that responds to new consumer habits.