Edgars W16 – The Collection

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Edgars W16 – The Collection


To launch the Edgars Winter 2016 lookbooks, we devised a cross platform campaign that captures real, authentic moments; celebrate playfulness and quirkiness and to capture the tactile winter elements of warmth, softness of the garments. The campaign included TVCs, Behind-The-Scenes access presented by Roxanne Kalie and Instagram tutorials.

Client: Edgars
Agency: John Brown Media SA


Director: Jolynn Minnaar

Producer: Dylan Voogt

DOP: Zenn van Zyl

AC: Thomas Remington, Ryan Jarett

Art Director: Anja Joubert

Art Department: Klara van Wyngaarden